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Research papers

Using technology to drive commercial opportunities at F1 races

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019
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Citation

Roberts, M. (2019a, September 08). Using technology to drive commercial opportunities at F1 races. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-technology-to-drive-commercial-opportunities-at-f1-races


Research papers

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune
Companies: Viacom International Media Networks, Tapestry
September 8, 2019
×

Citation

Kurz et al. (2019a, September 08). Standing out from the crowd. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/standing-out-from-the-crowd


Videos

Standing out from the crowd

Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and presents a 'festival framework', identifying the key...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Christian Kurz
Company: Viacom International Media Networks
September 8, 2019
×

Citation

Kurz, C. (2019a, September 08). Standing out from the crowd. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/standing-out-from-the-crowd-10678


Videos

Using technology to drive commercial opportunities at F1 races

Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1 races and has led to improved attendance numbers and fan satisfaction.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019
×

Citation

Roberts, M. (2019a, September 08). Using technology to drive commercial opportunities at F1 races. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-technology-to-drive-commercial-opportunities-at-f1-races-10679